Selected work

Selected projects, with the context behind them.

Examples from institutional marketing, digital strategy, integrated content, operations, and owned media—including what was complicated, what I owned, how I approached it, and what changed.

01 · Digital experience

Building a clearer digital experience for complex investment capabilities

Institutional marketing · Global delivery · Cross-functional coordination

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02 · Content launch

Taking a private-markets outlook series to market

Digital launch · Social distribution · Audience reach

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03 · Paid media

Building a targeted paid-social engine for private investing

Audience segmentation · Optimization · Reporting

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04 · Owned media

Evolving a 52K-audience meme page into a culture-media brand

Founder strategy · Platform expansion · Audience transition

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Selected work has been anonymized, and certain details have been generalized to respect confidentiality.